Search results for " Requisite Variety"

showing 2 items of 2 documents

Cybernetics of Value Cocreation for Product Development

2017

In marketing theory, the shift from the paradigm of value creation to value ‘cocreation’ calls for a deeper grasp of the interactions between producers and customers. Marketing studies have widely focused on the value cocreation concept, but so far, the mechanism through which consumers can be involved in the process of value cocreation through product development had found little space in marketing studies. In this theoretical paper, we aim to fill this gap and pave the way towards a better understanding of the mechanisms of value cocreation for product development through second-order cybernetics. We conceive the market arena as a physical or virtual place where communications of value pro…

product development and innovationvalue propositionviable systems modelvalue cocreationlaw of requisite varietySettore SECS-P/08 - Economia E Gestione Delle Imprese
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Cybernetics of Value Co-creation

2014

The paradigm shift from value creation to value "co-creation" calls for a deeper grasp of organizational learning in marketing theory. This paper adopts a cybernetic view of the process of value co-creation to shed light on its relevant aspects and to supply a framework to implement operations and strategies to foster this process. Can cybernetics help to better understand the process of value co-creation? Can the Viable System Model (Beer, 1979) be a sound approach to shape a more effective value co-creation process able to achieve higher satisfaction and value? In this theoretical paper we will show how cybernetic can be effectively used to give a positive answer to both questions above

Value Co-creation Viable Systems Model Cybernetics Eigenform Requisite VarietySettore SECS-P/08 - Economia E Gestione Delle Imprese
researchProduct